Khumbula Consulting

Market & Social Research Services

We are a flexibly structured consultancy that brings together carefully selected research professionals, on a project to project basis, to deliver quality research output

You may be seeking external expertise to run your research project, or just extra hands and minds to help manage parts of it – we provide support across the entire research process


Our services are tailored to aid efficiency and to support a quality assured research process, leading to valid research outputs upon which to base business decisions

Our services are available to private and public organizations, non-profit organizations, research agencies, and individuals pursuing academic research

Our research expertise ►
  • Market Analysis
  • Customer Segmentation
  • Usage & Attitudes Surveys
  • Brand Evaluation
  • Product & Concept Testing
  • Pricing Research
  • Packaging Research
  • Customer Satisfaction Measurement
  • Employee Surveys
  • Public Perception Surveys
  • Impact Evaluations
  • Academic Research Projects
Industries we have served ►
  • Financial Services
  • Telecommunications
  • Broadcast & Print Media
  • Food & Beverages
  • Personal Care
  • Transportation
  • Sector Training Authorities
  • Special Economic Zones
  • NGOs/NPOs
  • Academic Institutions
We are not the traditional agency full of employees with guaranteed salaries. Rather, our consultants only get paid for doing a good job. And they do!
Promise Gumbo (Founder & Principal Consultant)

What makes us different ►

Our model gives us the flexibility to select teams according to experiential and skills requirements of specific projects. Round pegs in round holes.

We are aware that not all research projects require our full team of experts. Our consultants are therefore also available for hire in their individual capacities where appropriate.

With us, quality and affordability are not mutually exclusive concepts. Our remote work team and virtual office approach minimizes overhead costs, translating into cost savings for our clients too.

We believe in partnering with other emerging businesses in executing projects – where that adds value and/or supports broader enterprise development initiatives.

Research Design

The framework created to find answers to a specified research problem, spelling out the research objectives and hypotheses. It identifies the appropriate study design and the methods for sampling, data collection and data analysis.

Data Collection

The process of using scientific methods to collect information from relevant sources in order to find answers to the research problem, test hypotheses and evaluate the outcomes. This can be done using secondary or primary methods.

Data Analysis

The process of inspecting, evaluating and modelling data to discover useful information and aid decision making. Data analysis has multiple facets and approaches, primarily thematic or statistical, and encompasses diverse tools.

Report Writing

The research output is presented precisely, in a manner that addresses the initial research problem and objectives. A research report presents and interprets the findings, draws conclusions and makes recommendations.