Qualitative Analysis

We conduct thematic coding and analysis of data from group discussions, depth interviews and other open-ended responses

Coding Methods
  • Open Coding
  • Axial Coding
  • Selective Coding
  • Analysis software (NVivo, Atlas.ti)


Statistical Analysis

We perform a wide range of statistical analyses and modeling relevant to the objectives of the research project

Statistical Methods
  • Analysis of Variance
  • Basic Frequencies
  • Central Tendency
  • Dispersion
  • Chi Squared Tests
  • Cluster Analysis
  • Correlation Analysis
  • Correspondence Analysis
  • Distribution Normality
  • Factor Analysis
  • Linear Regression
  • Logistic Regression
  • Non-Parametric Tests
  • Penalty Analysis
  • Post Hoc Tests
  • Price Elasticity
  • Scale Reliability
  • Survival Analysis
  • T-Tests
  • Other
  • Analysis software (SPSS)

Social Media Analysis

We analyse the volumes of online data that inundate your business, providing insight into customers’ feelings and attitudes

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Workshops Data Analysis

We record, transcribe, code and conduct thematic analysis of remarks and other feedback given at business workshops

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We give structure and meaning to data

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