The most insightful research analysis is where the statistics are given context and meaning by qualitative insights. We possess a strong mix of qualitative and quantitative skills and will conduct the relevant statistical and/or thematic analysis, as the case may be.
The output and insights from the data analysis then needs to be organised and presented clearly, in a manner that addresses the research objectives. We therefore also compile full research reports as well as PowerPoint slides, draw conclusions and make strategic recommendations.
Thematic Analysis: Qualitative data is analysed using the thematic approach wherein recurring themes in the data are identified, categorised and explained. Themes are the patterns in the data that describe or are associated with certain phenomena. It is these themes that become the categories for analysis and reporting.
• Familiarization with data
• Generating initial codes
• Searching for themes among codes
• Reviewing themes
• Defining and naming themes
• Compiling the findings
Statistical Analysis: The purpose of statistical analysis is description and inference. We run a range of descriptive statistics to present the basic profiles and patterns in research samples. We also perform advanced statistical tests and modelling to find associations, make predictions and draw inferences from the data.
- Analysis of Variance
- Descriptive Statistics
- Chi Squared Tests
- Cluster Analysis
- Conjoint Analysis
- Correlational Analysis
- Correspondence Analysis
- Factor Analysis
- Linear Regression
- Logistic Regression
- Non-Parametric Tests
- Penalty Analysis
- Price Elasticity
- Scale Reliability
- Survival Analysis
- Other (i.e. above list is not exhaustive)
We identify patterns and extract meaning from data
We compile full narrative research reports with an executive summary, conclusions and strategic recommendations
We compile high impact PowerPoint slides that are rich in content, logical in flow, and aesthetically appealing
We create Excel based dashboards that provide snapshots of the most important trends from the research
We correct typographical and grammatical errors as well as check for methodological and reporting inaccuracies