Market Research Data Analysis & Report Writing ►

The most insightful research analysis is where the statistics are supported and given meaning by qualitative insights. We possess a strong mix of qualitative and quantitative skills and will conduct the relevant statistical and/or thematic analysis, as the case may be. The output and insights from the data analysis then needs to be organised and presented clearly, in a manner that addresses the business or research objectives. We therefore also compile full research reports as well as PowerPoint slides, draw conclusions and make strategic recommendations.


Thematic Analysis

Qualitative data is analysed using the thematic approach wherein recurring themes and patterns in the data are identified, categorised and explained▼

Statistical Analysis

The purpose of statistical analysis is description and inference. We perform wide ranging descriptive and inferential statistical techniques and modelling▼

  • Analysis of Variance
  • Basic Frequencies
  • Central Tendency
  • Dispersion
  • Chi Squared Tests
  • Cluster Analysis
  • Correlation Analysis
  • Correspondence Analysis
  • Distribution Normality
  • Factor Analysis
  • Linear Regression
  • Logistic Regression
  • Non-Parametric Tests
  • Penalty Analysis
  • Post Hoc Tests
  • Price Elasticity
  • Scale Reliability
  • Survival Analysis
  • T-Tests
  • Other (i.e.list not exhaustive)

We identify patterns and extract meaning from data

Khumbula Consulting


Research Reports

We compile full narrative research reports with an executive summary, conclusions and strategic recommendations


PowerPoint Presentations

We compile high impact PowerPoint slides that are rich in content, logical in flow, and aesthetically appealing

Excel Dashboards

We create Excel based dashboards that provide snapshots of the most important trends from the research



We correct typographical and grammatical errors as well as check for methodological and reporting inaccuracies

Insights from data