Welcome to Khumbula Consulting

Market Research Services

We are a flexibly structured consultancy that brings together carefully selected research professionals, on a project to project basis, with the aim of delivering quality research output 

You may be seeking external expertise to run your research project, or just extra hands and minds to help manage parts of it – we provide support across the entire research process


Our services are tailored to aid efficiency and to support a quality assured research process, leading to valid research outputs on which important business decisions can be based

Our research expertise ►
  • Market Analysis
  • Customer Segmentation
  • Usage & Attitudes Surveys
  • Brand Evaluation
  • Product & Concept Testing
  • Pricing Research
  • Packaging Research
  • Customer Satisfaction Measurement
  • Employee Surveys
  • Public Perception Surveys
  • Impact Evaluations
  • Academic Research Projects
Industries we have served ►
  • Financial Services
  • Telecommunications
  • Broadcast & Print Media
  • Foods & Beverages
  • Personal Care
  • Transportation
  • Sector Training Authorities
  • Government
  • NGOs/NPOs
  • Academic Institutions

What makes us different ►

We are not the traditional agency full of employees with guaranteed salaries. Rather, our consultants only get paid for doing a good job. And they do! Our model gives us the flexibility to select teams according to experiential and skills requirements of specific research projects. No square pegs in round holes. Our structure minimizes overhead costs and this translates into cost savings for our clients too.

Research Design

The framework created to find answers to a specified research problem, spelling out the research objectives and hypotheses. It identifies the appropriate study type (qualitative or quantitative) and the methods for sampling and data collection.

Data Collection

The process of using scientific methods to collect information from relevant sources in order to find answers to the research problem, test hypotheses and evaluate the outcomes. This can be done using secondary or primary data collection methods.


Data Analysis

The process of inspecting, evaluating and modelling data to discover useful information and aid decision making. Data analysis has multiple facets and approaches, primarily thematic or statistical, and encompasses diverse techniques and tools.


Report Writing

The research output is presented precisely, in a manner that addresses the initial research problem and objectives. A research report presents and interprets the findings, draws conclusions and makes recommendations.