Khumbula Consulting

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We are a flexibly structured consultancy that brings together carefully selected research professionals, on a project to project basis, to deliver quality research output

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You may be seeking external expertise to run your research project, or just extra hands and minds to help manage parts of it – we provide support across the entire research process

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Our services are tailored to aid efficiency and to support a quality assured research process, leading to valid research outputs upon which to base business decisions

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Our services are available to private and public organizations, non-profit organizations, research agencies, and individuals pursuing academic research

Our research expertise ►

Market Analysis
Customer Segmentation
Usage & Attitudes Surveys
Brand Evaluation
Product & Concept Testing
Pricing Research
Packaging Research
Customer Satisfaction Measurement
Employee Surveys
Public Perception Surveys
Impact Evaluations
Academic Research Projects

Industries we have served ►

Financial Services
Telecommunications
Broadcast & Print Media
Food & Beverages
Personal Care
Transportation
Sector Training Authorities
Special Economic Zones
NGOs/NPOs
Academic Institutions

We are not the traditional agency full of employees with guaranteed salaries. Rather, our consultants only get paid for doing a good job. And they do!

Promise Gumbo (Founder & Principal Consultant)

View real-time feedback from our clients

What makes us different ►

Our model gives us the flexibility to select teams according to experiential and skills requirements of specific projects. Round pegs in round holes.

We are aware that not all research projects require our full team of experts. Our consultants are therefore also available for hire in their individual capacities where appropriate.

With us, quality and affordability are not mutually exclusive concepts. Our remote work team and virtual office approach minimizes overhead costs, translating into cost savings for our clients too.

We believe in partnering with other emerging businesses in executing projects – where that adds value and/or supports broader enterprise development initiatives.

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Research Design

The framework created to find answers to a specified research problem, spelling out the research objectives and hypotheses. It identifies the appropriate study design and the methods for sampling, data collection and data analysis.

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Data Collection

The process of using scientific methods to collect information from relevant sources in order to find answers to the research problem, test hypotheses and evaluate the outcomes. This can be done using secondary or primary methods.

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Data Analysis

The process of inspecting, evaluating and modelling data to discover useful information and aid decision making. Data analysis has multiple facets and approaches, primarily thematic or statistical, and encompasses diverse tools.

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Report Writing

The research output is presented precisely, in a manner that addresses the initial research problem and objectives. A research report presents and interprets the findings, draws conclusions and makes recommendations.